🔴Remington — HIGH RISK — $905K ARR. Nick Clark (VP Ops, tech + AI savvy) confirmed. Ayotunde Gibbs possible drop-by. Jason Kreul not attending — get a renewal next step from Nick.
🟠GF Hotels — renewal past due since October 2025. Must get a commitment date before HITEC ends.
🟠Crescent Hotels — hotel ServicePro being beta tested as Transcendent competitor. Know the counter before July renewal.
📈Market: Q1 RevPAR +8.7% · GOP 41.8% · H2 forecast -4.2% vs budget · NOI-first language with EOS · CA compliance angle for 24/7
Confirmed Meetings — June 16
Walk-Up Prep — One Tap
Accounts
7
Active Portfolio
Est. ARR
$4M+
Across 7 accounts
ARR at Risk
$905K
Remington — High Risk
Alice Target
GF+24/7
100+ props, zero Alice
Your Edge
"I'm not here to pitch. I'm here to solve the problem you haven't told your boss about yet."
Bethany Wagner — Account Manager, Actabl. Portfolio: Remington, Crescent, GF Hotels, Dimension, EOS, Twenty Four Seven, RAM Hotels. Lead with curiosity. Earn the renewal. Open the expansion.
Quick Access — Actabl Team at HITEC
AA
Andrew Arthurs
Actabl · Sales
Brief
JM
Josiah Mackenzie
VP Marketing · Attending Noble House meeting
Brief
SM
Steven Moore
CEO · Actabl
Brief
LH
Lisa Honaker
VP Account Management
Brief
TW
Tim Work
Sr. Director AM
Brief
Confirmed Meetings — HITEC 2026
TBD Booth
Remington Hospitality
Nick Clark (VP Operations) · Ayotunde Gibbs (possible drop-by)
High Risk
⌄
PSHEAliceTR
⚠️$905K ARR. Nick Clark is VP Operations — tech and AI savvy. Lead with operational intelligence and AI Insights. Ayotunde Gibbs may drop by — he owns the integration layer.
Attendees
Who Actually Attended? Tap to check/uncheck
🧊 Ice Breaker
For Nick Clark — tech and AI savvy, VP Operations
"Nick — I always like to ask ops leaders the same question: what's the one thing your GMs spend time on every day that technology should already be handling for them?" Let him define the problem. He will have a specific answer and it will tell you exactly where Alice or HE lands.
Open With This
After the icebreaker — lean into his AI interest
"With 135 hotels across 33 brands, the operators who are winning right now are the ones getting AI-surfaced intelligence to their GMs in the morning before the day starts — not waiting for a manager to dig through a report. That's what Actabl AI Insights does. I'd love to show you what that looks like for a portfolio at Remington's scale."
"We're building our own analytics through NEO"
Position — not competition
"NEO is pulling from ProfitSword data. The question isn't PS vs. NEO — it's whether the data layer feeding NEO is clean, standardized, and built on 5,000 hotels of benchmarking. That's what PS provides. ProfitSword feeds NEO, it doesn't compete with it."
"We're evaluating our tech stack — everything is on the table"
Response
"That's exactly when I'd want to have this conversation. What does your evaluation criteria look like? Because the switching cost on BI and labor platforms is significant — I want to make sure you're comparing apples to apples."
AI Angle — Nick Clark
HE AI Insights: surfaces top 3-5 labor actions every morning — OT risk, punch exceptions, scheduling overages. GMs act instead of dig.
Alice AI routing: service requests dispatched automatically, completion tracked, outliers flagged. 20-30% response time reduction typical.
PS AI anomaly detection: flags financial variance before month-end close. Controllers stop chasing surprises.
Trained on 5,000+ hotels: no individual operator can build this benchmark set in-house or inside NEO.
If Ayotunde Gibbs Drops By
Pivot for Ayotunde
"Ayotunde — great to see you. I know you own the integration layer at Remington. With 33 brands and the CALA expansion into Costa Rica and Cayman, I'm curious how you're thinking about the integration architecture in new markets. That's where Actabl's 400+ integrations actually matter."
ROI
HE: $1M+ documented OT reduction annually across Remington portfolio
Renewal path: get a next step and decision timeline — who needs to be involved to close this?
Notes
Company Profiles — Walk-Up Ready
💡No confirmed meetings for Crescent or GF Hotels — but if someone stops by, tap their account in Contacts or Accounts for the full brief.
Crescent Hotels & Resorts
~$1.1M ARR · July 2026 Renewal · hotel ServicePro risk
Jul Renewal
Tap to open full company profile →
GF Hotels & Resorts
~$800K ARR · Renewal Past Due · 100+ props, zero Alice
Renewal Past Due
Tap to open full company profile →
Walk-Up Prep
Ad Hoc Meetings — Started on Floor
💡Tap Brief for full contact card. Tap +Mtg to add to a meeting.
Remington Hospitality HIGH RISK $905K
PSHEAliceTR CSM: Jordan Godby
Crescent Hotels & Resorts Jul 2026 Renewal — No Meeting
PSHETR CSM: Collier Mathis
⚠ hotel ServicePro beta test — know the counter if they walk up
GF Hotels & Resorts Renewal Past Due — No Meeting
PSHEAlice — Target CSM: Jordan Godby
No confirmed meeting — company profile available if they walk up.
Dimension Hospitality Full Suite Stable
PSHEAliceTR CSM: Collier Mathis
EOS Hospitality Renewal Past Due
PSHE CSM: Collier Mathis
NOI-first language only. Ask about Power BI before defending ProfitSword.
Twenty Four Seven Hotels Alice Expansion
PSHEAlice — Target CSM: Collier Mathis
⚡ Amanda Hawkins-Vogel = first-ever COO hire, still forming tech agenda. Best possible Alice intro window.
RAM Hotels CSS Transition
HE CSS Model
Brief check-in only — confirm CSS transition is smooth.
Tap any account for full brief — one tap away
⚡One kill line per competitor. Tap to expand full context. These are floor conversations, not decks.
Alice Competitors
SynergyMMS Tier 1⌄
They Claim
Cloud ops + maintenance + housekeeping. ~$1.50/room/mo, no annual contract.
Gap
Isolated. No labor intelligence loop, no asset management bridge, no guest request connection.
"SynergyMMS handles work orders in a silo. Alice handles your entire guest ops workflow and feeds Transcendent asset records automatically."
Enterprise brand legacy (Marriott, Hilton, IHG). Deep task management pedigree.
Gap
Standalone — no Transcendent bridge, no HE CleanSync, no asset management loop.
"Knowcross manages tasks. When that task creates a work order that becomes an asset record in preventive maintenance — that's Alice + Transcendent. One flow, zero handoff."
"Quore is great for internal checklists. If your guest makes a request, sees a status update, and it feeds your engineering work order — that's Alice. Quore doesn't close that loop."
"If your whole portfolio is on Opera Cloud, Amadeus is worth a look. Mixed PMS — and most management companies have it — you need PMS-agnostic ops. That's Alice."
Kipsu Schulte Risk⌄
Intel
Won GM advisory evaluations at Schulte. Guest messaging focus only.
Kipsu Exceed FCX New — Watch Closely⌄
What It Is
Kipsu's back-of-house add-on connecting their "Engage FCX" (guest messaging) with "Exceed FCX" (maintenance/engineering). Positions as: guest maintenance request → PM task → resolution — all in Kipsu ecosystem.
Why It's Dangerous
Enticing for existing Kipsu customers (many in upper-upscale/full-service). Low switching cost perception. Marketed as simple add-on. Seen as Quore + Alice + Transcendent in one click for current Kipsu users.
Weakness
Kipsu is fundamentally a guest messaging company. Exceed FCX is a lightweight workflow tool — NOT a full asset management platform. No AI, no CapEx, no GXP, no Drill Down Dashboards, no PM lifecycle management.
Target Accounts
Most dangerous at: Schulte (Kipsu wins on evaluations), any account currently on Kipsu for messaging but not on Alice or Transcendent.
"Kipsu Exceed is a guest messaging company adding a maintenance ticketing module. Transcendent is a hotel-specific asset management platform with AI setup, CapEx planning, GXP integration, and ownership dashboards. Ask them: do you want to track maintenance requests or actually manage your asset lifecycle? Those are different products."
"Kipsu Exceed handles our maintenance and we already have Kipsu"
Response
"Great — what does your PM compliance report look like? What does your CapEx planning workflow look like? Who generates the ownership report for asset health? Exceed doesn't answer those questions. Transcendent does."
Counter
Messaging tool vs. full ops platform. No housekeeping, no maintenance, no asset management.
"Kipsu does guest messaging. Alice does messaging, housekeeping, service delivery, and connects to engineering. Those aren't the same product."
Inn-Flow (+ Lilo) Watch⌄
Intel
Acquired Lilo (procurement ~$1M ARR). Actabl evaluated Lilo and passed. Expanding scope.
Counter
Two stitched-together acquisitions vs. Actabl's built-to-integrate suite.
"Inn-Flow + Lilo is two acquisitions calling themselves a platform. Actabl was built to work together from day one."
1,000+ early customers. PMS-native — only works if hotel is on Mews PMS. No mixed-PMS support.
Counter
Most management companies have mixed PMS. PMS-native BI = unusable for most of your book.
"If your whole portfolio is on Mews, maybe. Mixed PMS — which you have — you need PMS-agnostic BI. That's ProfitSword."
Duetto Different Category⌄
Distinction
RMS = rate decisions. ProfitSword = financial BI. Complementary. Michael Schaffner named CSO 2026.
Reframe
Complementary, not competitive. One without the other is half the picture.
"Duetto helps you make the rate decision. ProfitSword shows you whether it made money. You need both."
Amaze Insights Watch — Atrium⌄
Intel
Startup. ProfitPace competitor. Flagged at Atrium specifically. Unproven at scale.
Counter
350+ integrations, 5,000-hotel benchmark network, 20+ years. Not replicable by any startup.
"We're the only BI platform where your compset benchmark is built into the product. That took 20 years to build."
Otelier / OTA Insight Watch — Stonebridge⌄
"Otelier gives you revenue analytics. ProfitSword gives you financial intelligence across every revenue center — rooms, F&B, meetings, the full P&L."
Transcendent Competitors
Maintenance Connection / Accruent Tier 1⌄
Strength
Enterprise CMMS pedigree. Healthcare and facilities. Broad generic feature set.
Gap
Generic CMMS — not hotel-first. No AI Asset Setup, no GXP integration, no Alice two-way.
"Maintenance Connection manages facilities. When your housekeeper marks a room clean, that should link to asset records and PM. Generic CMMS doesn't do that."
Quore (Maintenance) / CapEx.io Tier 2⌄
"Quore tracks tasks. CapEx.io tracks capital. Transcendent manages the full asset lifecycle — preventive maintenance, AI setup, CapEx planning, and ownership reporting. One platform."
Corrective tickets in Alice → automatic Transcendent work orders. Zero manual handoff.
Room status (dirty/clean/inspected) shared via webhook — front desk always has current state.
CleanSync — Alice HK data flows to HE labor intelligence. Most underused feature in the portfolio.
"Alice runs the request. Transcendent runs the asset. When they talk to each other, your hotel runs itself."
GXP — Marriott Properties Only
2026 new builds: Fix applied. Clean setup for all new Marriott implementations.
2025 historical: GXP-side cleanup required from Marriott — not an Actabl issue. Manage expectations.
Do NOT use GXP reliability as a close mechanism until Lisa Honaker confirms all-clear.
Troubleshoot: Does Marsha code in TR match Marriott's system? If GXP never worked — confirm with Implementations it was configured, not just connected.
AI Asset Setup
Engineer snaps photo → AI reads nameplate → asset record + PM schedule created. Live H1 2026.
Cuts new property setup from weeks to days. Zero manual entry.
"Your team spends hours entering what a camera reads in 3 seconds. That's not an ops problem — it's a software problem. We fixed it."
"Does it talk to your guest services platform? A guest complaint → work order → asset record in one flow. Most systems break that chain."
"Alice and Transcendent seem redundant"
Response
"Alice is guest-facing ops. Transcendent is asset-facing. They share data, not function. Think: front-of-house and engineering speaking the same language for the first time."
✨Lead with outcomes, not buzzwords. Show one real thing. AI Insights is in BETA launching June 15 — today at HITEC.
What Is Live at HITEC 2026
AI Asset Setup (Transcendent) — Engineer photos nameplate on mobile, AI reads it and creates full asset record + PM schedule automatically. Launched H1 2026. Zero manual entry. New property setup goes from weeks to days.
AI-Powered Forecasting (ProfitSword) — Forecasting model trained on 5,000+ hotels via HotelData.com dataset. Anomaly detection, automated variance flagging, demand-driven labor recommendations.
AI Insights (Hotel Effectiveness) — BETA June 1, Phase 1 release June 15 — AI-generated daily labor recommendations delivered to GMs inside the Daily Labor Check-In + morning email digest. 6 categories: Punch Exception Detection, Actual vs Plan Variance, Overtime Risk, Housekeeping MPR Variance, Data Quality, Forecast Accuracy. Managers get top 3-5 actions each morning without digging through reports. Above-property leaders get a portfolio digest email showing which properties need attention.
Actabl Insights (General) — Proactive monitoring and accountability system. Closes gap between labor planning and execution. Prioritized insights delivered to on-property managers.
Alice Digital Itineraries — Launched early 2026. Simplifies management of guest schedules, promotes sustainable practices (paperless).
Alice Ticket Dispatch V1 — Active on roadmap. Addresses notification gaps and inefficient escalations for all Alice customers.
AI Insights Deep Dive (HE) — Customer-Safe Talking Points
"AI Insights turns labor data into immediate action — OT risk, data quality, housekeeping variance, and more — without digging through reports."
"Built-in guidance helps less-experienced managers make stronger labor decisions and drive more consistent cost control."
"Surfaces missing punches, OT risk, scheduling overages, and data errors early — with clear evidence and recommended actions."
"Best with full portfolio coverage — benchmarking and outlier detection work best when every property is in the system."
⚠ DO NOT say to customers (internal only)
Pricing TBD — do not quote. AI vendor is Vivi (say "large language model" externally). Delivery time SLA is still being optimized (do not commit to 9am). Union property roadmap TBD. Mobile delivery not in Phase 1.
Josiah's Official Framework — Use This
📋Goal of every HITEC AI conversation: start an AI discovery process. Not sell a product. Start a process.
1. The Problems (set the stakes)
"Hotel profits are still about 20% below 2019 levels and expected to keep falling through 2027. AI is promising performance — but the market is splitting. Some operators are using AI to deliver real results and that advantage compounds. The longer you wait, the harder they are to catch."
2. How Actabl AI solves it (the core pitch)
"We believe AI can fundamentally raise your profitability floor. Actabl works for you on every level: Data that unlocks AI potential — 400+ integrations and our patented normalization process brings every system into one place. AI in the products you already use — AI Asset Setup in Transcendent, AI Insights in Hotel Effectiveness. Trusted answers today — Actabl Altitude lets you ask about any hotel or your whole portfolio and get an accurate answer in seconds with sources shown. And AI engineering talent — our forward-deployed engineers build custom advantage on your normalized data."
3. Why Actabl (the differentiators)
"Bringing data together is table stakes. Doing it well enough to earn a US patent is not. Our normalization approach is the industry's only patented one — that is the foundation you can trust. We build guardrails and workflows that keep AI working for you: costs that do not get out of hand, data security that gives you peace of mind. More than 90% of the top 50 US management companies and 180,000 hoteliers already use Actabl daily."
4. Why Now (the urgency)
"Profit pressure is pushing owners to switch management companies and brands — and they are choosing those with AI capabilities to outperform. Early adopters are winning management contracts and growing their businesses. The AI advantage compounds. The sooner you start, the sooner you pull ahead and the wider the moat around your business gets."
5. Next Steps (close every conversation here)
"Ask what they want to do with AI and what business problem they are trying to solve. Map what you hear to what we offer. End by agreeing on a next step and putting it on the calendar before they walk away — a demo on their own data, a working session, or a call with their team."
⚠ Pricing + Custom Build Rules
If asked about pricing: "It's coming. The next step is a conversation. Don't quote a number."
For custom AI builds: preview what's possible (custom dashboards, custom insights, agentic workflows) → discovery call → scan them and connect with Joseph Benjamin (primary). Stephen German is secondary contact.
Legacy Floor Scripts
Opening frame (any persona)
"We took a deliberate position on AI. We were not going to ship a chatbot and call it AI. Our AI does real work: asset setup that takes seconds instead of weeks, and labor intelligence that tells your managers exactly what to do tomorrow morning without digging through reports."
For the skeptic
"Let me skip the buzzwords. Your engineer takes a photo of a water heater nameplate. The AI reads it, creates the asset record, links it to the PM schedule. Zero manual entry. Most customers stop arguing about AI the moment they see it."
GrowthScript (Actabl internal)
"At Actabl, we believe AI only belongs in a hotel if it helps a leader know faster, decide smarter, or act sooner. In 2026, execution discipline is the primary differentiator for hotel operators."
AI Account Dashboard — For Stephen German (SVP Product)
👤Show Stephen this section directly. Pull up on your phone, hand it to him. These are the AI interest signals from Kevin's accounts at HITEC.
AI Per Account — Detailed
Remington — AI Posture ⌄
Jason Kreul built "First Analytics" at First Hospitality — highest AI literacy in the book. He evaluates AI on outcomes, not demos. Lead with: "AI Insights in HE is already delivering labor recommendations to your GMs every morning — OT risk, punch exceptions, scheduling overages. It's not a feature. It's how your managers start every day." Ayotunde Gibbs (EVP Tech): "AI already embedded in the platforms you're running today — not a new tool to integrate."
Crescent — AI Posture ⌄
Lead with AI that reduces manager burden. "AI Insights turns labor data into immediate action — OT risk, data quality, housekeeping MPR variance — without GMs digging through reports." Rob Smith (CFO): "AI anomaly detection in ProfitSword flags financial variance before month-end close." Dawn Gallagher (Ops): "AI housekeeping recommendations connect to labor intelligence automatically via CleanSync when Alice is live."
EOS — AI Posture (NOI Frame) ⌄
NOI-only frame. "AI Insights surfaces the top 3-5 labor cost actions your GMs need every morning. OT risk, scheduling overages, data quality. That is NOI protection delivered automatically — no reports, no digging." For Amanda Taylor on Power BI: "Our AI models are trained on 5,000 hotels. You cannot replicate that training set in Power BI."
Twenty Four Seven — AI Posture ⌄
Amanda Hawkins-Vogel is brand new and forming her technology agenda. Keep AI simple: "Alice uses AI to route service requests to the right team member automatically. Your GMs see completion status. Guests see updates." California HE angle: "AI Insights flags scheduling compliance risks — overtime threshold breaches, predictive scheduling violations — before they become legal exposure."
🤝All active Actabl partners. Tap a partner to see full brief + HITEC conversation hook. Craftable, Netchex, Canary, and more are at HITEC — help make introductions.
⭐ Essential Partners — Full Marketing + Sales Support
🔧 Craftable AT HITEC
Procurement + F&B cost management integrated with ProfitSword. Two-way feed between financial forecasting/budgeting and real-time procurement data. Daniel del Olmo (Sage CEO) publicly praised this integration.
Use with Sage: "Jeff — Daniel quoted the Craftable integration in a press release. How is that visibility rolling out across your properties?" | Any account with F&B complexity: "Craftable connects your ProfitSword financials directly to procurement — your F&B cost variance shows up before month-end close, not after."
Payroll + HR platform built for hospitality. Integrates with Actabl HE for scheduling/payroll sync. Alternative to ADP and UKG for properties wanting hospitality-native HR. June 2026: Netchex joined AHLA as Allied Member. They will be at HITEC.
Use for any account on ADP, UKG, or M3 payroll: "Have you looked at Netchex? It's built specifically for hotels — not an enterprise HR tool adapted for hospitality. Integrates with HE so your schedule data flows directly to payroll." | Schulte has UKG — Netchex already flagged as alternative.
📅 Canary Technologies Alice Integration
Digital tipping, contactless check-in, upsells, guest messaging. Creates Alice service requests inside Canary messaging — guest sees ticket status updates. No vendor fee for the Alice integration. Strong Marriott, Hilton, and IHG footprint.
"If you're on Canary, Alice is already pre-wired. Guest text → service request → status update — it's one flow, no integration work." | For Marriott properties: Canary + Alice + Transcendent = full guest-to-asset loop.
🎙️ FourteenIP — EVA Voice AI Alice Integration
AI voice virtual agent for hotels. Guests call → AI routes request → Alice service ticket created automatically. Zero staff intervention. Reduces front desk call volume. Works with any PMS.
"Your front desk is still answering calls they should never have to take. EVA handles those calls, routes the request to Alice automatically, and your staff handles it — no voice interaction required from them."
🅿️ Ocra New Partner 2026
Dynamic hotel parking revenue management. Helps hotels price and distribute unused parking inventory. High-margin ancillary revenue from non-guest demand. Listed on Actabl's existing partners page as of April 2026.
Any urban hotel or resort with parking: "Are you monetizing your parking inventory dynamically? Ocra prices it in real time and Actabl surfaces the revenue in ProfitSword. It's a revenue line most hotels leave on the table."
🔌 Engaged Partners — Referral Relationship
🏨 Maestro PMS Two-Way Alice Integration
Two-way integration with Alice: HK status auto-syncs, 7-day reservation resync, real-time check-in/out/room-move events. Preferred PMS for independent hotels, luxury resorts, conference centers. Cloud and on-premise.
Noble House, Waterford, independent portfolios: "Maestro two-way means your front desk and housekeeping are never looking at stale data — live, both directions, zero manual handoff."
🍽️ OpenTable Alice Integration
Alice concierge users make OpenTable reservations on behalf of guests directly inside Alice. No vendor fee. Seamless for full-service and resort properties with F&B.
Davidson, Sage, Noble House (all have F&B): "Your concierge team makes OpenTable reservations inside Alice — no app-switching, one platform for the whole guest journey."
💰 Tripleseat PS Integration
ProfitSword ↔ Tripleseat integration provides real-time insight into catering and group sales data. Eliminates manual reporting for F&B sales teams. Seamless connection between group booking and financial performance.
Any account with group sales: "Your group booking platform and your financial BI platform should be talking to each other. ProfitSword + Tripleseat closes that gap — your DoSM sees group pace and your CFO sees the financial impact in real time."
🧪 Avalara for Hospitality PS Integration
ProfitSword integrates with Avalara to streamline tax compliance — automates revenue reporting for hotel tax purposes. Reduces manual reconciliation. Particularly relevant for portfolio-level finance teams.
CFO/finance persona: "If your team is still manually exporting data for tax compliance, the Avalara-ProfitSword integration handles that automatically. Your revenue data flows directly to Avalara without anyone touching it."
⚡ Integration Partners — Ecosystem Additions
👥 ADP (Workforce Now / Run) HE Integration
Hotel Effectiveness Schedule Export + ATO Import integrates with ADP WFN (Workforce Now, 50-999 employees — most common hotel version) and ADP Run. Schedules flow from HE to ADP automatically. Eliminates double-entry.
"If you're on ADP WFN, your HE schedules can flow directly to ADP — no re-entry, no errors. What T&A system are you on today?"
⏱️ Paylocity / Paychex / Paycom HE Integration
Hotel Effectiveness Schedule Export integrates with multiple T&A platforms. Check Monday.com board for full list of which T&A companies have Schedule Export + ATO Import integration confirmed.
"What time and attendance system are you on? We likely integrate. Let me pull up the integration board to confirm." | Check integrations board ↗
📊 HotelData.com Actabl-Powered
Actabl's proprietary benchmark network powered by ProfitSword. 5,000+ hotels. Q1 2026: ADR $202.63 (+6%), RevPAR $129.46 (+8.7%), GOP 41.8%. Your compset benchmark is already in there.
"We're the only BI platform where your compset benchmark is built into the product — 5,000 hotels, 20+ years of data. That's not replicable by any startup or new entrant." | Use the data tab for per-account talking points.
T&A integration question: "What time and attendance system are you on? If it's ADP, Paylocity, or Paychex — HE likely integrates directly so your schedules flow automatically."
Procurement/F&B: "Are you on Craftable? The ProfitSword integration is live and Sage's CEO publicly said it changed their visibility. Worth a look if you have F&B complexity."
Payroll: "Netchex just joined AHLA and is here at HITEC — they're hospitality-native payroll that integrates with HE. If you're struggling with ADP or UKG for hotels, worth a 15-minute conversation."
Make an intro: Fill out the Actabl Partnerships Tracking Form when you make an introduction to any Actabl partner. Partnerships Form ↗
📊5,000+ hotels. ProfitSword-powered. Use these numbers in every account conversation — it's your benchmark advantage.
Q1 2026 — Headline Numbers
$202.63
+6% YoY
ADR
$129.46
+8.7%
RevPAR
41.8%
+4pp
GOP
64.3%
+1.5pp
Occupancy
$174.83
+9.4%
TRevPAR
Nov/Dec
Sharpest risk
H2 Watch
H2 2026 Forecast vs Budget
RevPAR -4.2% vs budget — occupancy slightly above, ADR is the gap. Pricing problem, not demand collapse.
Top untapped revenue: Meetings/Events +28.9% and F&B +23.7%
"The operators who navigate H2 2026 won't do it on gut. They'll do it on labor precision and financial visibility. That's the problem we solve."
Per-Account Usage
Remington — HotelData Angle ⌄
135 hotels, 33 brands. GRO AHT $50M EBITDA mandate. "Jason — Upper Upscale GOP came in at +3pp industry-wide in Q1. Is Remington capturing that improvement, or is it hidden in the variance? HotelData.com shows you exactly where you stand against your actual compset." H2 warning: "RevPAR is forecasting -4.2% vs budget. The operators who navigate Nov-Dec without labor intelligence are flying blind."
Crescent — HotelData Angle ⌄
150+ full-service properties. "Dawn — Upper Upscale GOP +3pp in Q1. Is Crescent capturing that margin improvement, or is labor cost eroding it? HotelData.com benchmarks your entire portfolio against 5,000 hotels — that's the context Rob Smith needs for any investment conversation."
GF Hotels — HotelData Angle ⌄
Mixed portfolio 100+ properties. "John — how does GF's portfolio compare against the market compset? HotelData.com benchmarks 5,000 hotels and can show you exactly where your properties stand." For Alice discovery: "Operators running without a centralized ops platform are most exposed when H2 RevPAR disappoints — your GMs need to be spending time on guests, not managing work orders manually."
EOS — HotelData Angle (NOI Frame) ⌄
NOI-first culture. "Ernest — Q1 GOP came in at 41.8% industry-wide. What is EOS tracking against that benchmark? HotelData.com shows how your labor costs compare against your actual compset — that's the most controllable NOI lever right now."
Twenty Four Seven — HotelData Angle ⌄
California portfolio, new COO. "Amanda — California is one of the most complex labor markets in the country. HotelData.com shows how California operators manage labor costs versus the national benchmark. For a new COO building her tech agenda, that's the data foundation that makes every investment decision defensible to ownership."
Why Nov/Dec is the Sharpest H2 Risk
November: RevPAR typically compresses as business transient demand collapses post-Thanksgiving. Group pace thinning. Labor costs remain fixed while occupancy drops. Management companies that built 2026 budgets on Q1 momentum are most exposed here.
December: Holiday ownership periods (Thanksgiving through New Year) create the widest gap between budget assumptions and actual occupancy. Ownership groups evaluate annual performance in January — December sets the tone for renewal and expansion conversations going into 2027.
The H2 setup line: "The operators who navigate Nov-Dec 2026 without a labor intelligence platform are flying blind. That is the conversation we need to have before September."
Q1 2026 Labor Stats (HE-specific)
Labor costs +4.2% YoY in Q1 2026 — outpacing RevPAR growth across most segments
Housekeeping: most volatile cost center. Average hotel still scheduling against last week, not next week's demand curve.
Minimum wage complexity: 37 states with different rates, 15 with scheduled 2026 increases. Manual compliance = guaranteed exposure.
HE proof: 1 in 5 US hotels uses Hotel Effectiveness. 5%+ total labor cost reduction proven. Up to 90% overtime reduction documented (Raymond Management).
The labor setup line: "Labor is your single largest controllable expense. The question is not whether to optimize it. The question is whether your current tool was built for hotels or borrowed from another industry."
The venue opener — "This place has been here since 1881. Wild West vibes — feels right for the pace of hospitality tech right now." Let the history do work.
Harris White (Davidson CFO) was Sage CFO 2011-2019. He knows Jeff Parker personally. Bridge those two conversations tonight if both are there.
Scott Barker (Sage) email bounced. Meeting him in person tonight fixes that. Get his correct email.
Not a sales environment. One good question per person, then listen. The relationships built tonight are the ones that make HITEC worth it next year.
Notes — VIP Event
📋Product scripts, features, and talking points. Built to win a product knowledge competition. Lead with outcomes, not features.
ProfitSword — Business Intelligence ⌄
What It Is
ProfitSword is the hotel industry's leading business intelligence platform. It provides a single source of truth for financial performance data across an entire portfolio — replacing manual report-building, disconnected spreadsheets, and lagging data with real-time, automated intelligence. Built for hospitality finance teams, GMs, and ownership groups.
Core Script (30 seconds)
Say this
"ProfitSword gives you a real-time financial picture across every property — no manual pulls, no waiting for the accounting team, no lagging data. Your GMs see their numbers the same morning they happen. Your CFO sees the portfolio before ownership asks for it."
Key Features
ProfitSword BI Core — Real-time consolidated financial reporting, automated daily/monthly P&L, 350+ PMS and POS integrations, department-level drill-down, custom KPIs.
ProfitPace (Revenue Forecasting) — Forward-looking demand forecasting, RevPAR projection, pace reports, group pace and transient blend analysis.
ProfitSword Premier Bundle — Includes Digital Night Audit + Premium API + Custom Reporting. The upgrade conversation for existing PS customers.
Digital Night Audit (Premier) — Replaces manual nightly audit workflow. Automated, paperless, flags inconsistencies, validates compliance. GMs start each morning with a clean financial picture. No late nights, no human error.
Premium API (Premier) — Direct data feed into data warehouses, BI tools (Tableau, Power BI), and owner portals. Enables DaaS (Data as a Service) for enterprise clients.
DaaS — Data as a Service — For enterprise clients with Power BI, Tableau, or proprietary data warehouse infrastructure. Raw financial data delivered via API for maximum flexibility.
Value Proposition
Say this
"ProfitSword is the only financial intelligence platform built specifically for hotels. It does not borrow logic from retail or healthcare — it was built from 20 years and 5,000+ hotels of actual hospitality P&L data. That foundation is what makes the benchmarks accurate, the forecasts predictive, and the reports actionable at 6am Monday morning."
ROI
Finance teams: 3–5 hours returned daily by eliminating manual report pulls
Digital Night Audit (Premier): nightly audit automated — zero manual reconciliation, zero late-night staff hours
HotelData.com network: eliminates separate benchmarking subscription — compset data built into the platform
AI Forecasting: Q4 2025 accuracy 41.2% revenue, improving — Pyramid data showed significant improvement after Vince's optimizations
"The question is not whether you need financial intelligence. The question is whether your current tool was built for hotels or borrowed from another industry."
Objection Handling
"We already have reporting from our PMS"
Response
"Your PMS tells you what happened at the front desk. ProfitSword tells you what happened to your P&L across every department, every property, in real time. That's a fundamentally different question."
"We use M3 for accounting"
Response
"M3 tracks it. ProfitSword tells you why it happened and what to do about it tomorrow morning. They're complementary — or ProfitSword replaces both the accounting and the BI question at once."
"Pyramid: NEO platform"
Response
"ProfitSword feeds NEO. Your NEO models are only as good as the financial data flowing in. Replace ProfitSword and you replace the data foundation for NEO."
Hotel Effectiveness — Labor Intelligence ⌄
What It Is
Hotel Effectiveness is the hospitality industry's only purpose-built labor management platform. It goes beyond scheduling — connecting labor data to revenue demand in real time so managers can make smarter staffing decisions every day.
Core Script (30 seconds)
Say this
"Labor is your single largest controllable expense — typically 35-40% of revenue. Hotel Effectiveness is the only platform built specifically to optimize it in hotels, not restaurants, not retail. We connect your labor planning directly to your RevPAR forecast so your managers are scheduling against demand, not against last year's budget."
Key Features
PerfectLabor™ — Demand-driven staffing standards. Labor allocations tied to occupancy, RevPAR, and demand curves. Property-level coaching dashboards.
PerfectWage™ — Real-time minimum wage compliance across all jurisdictions. Automatically flags non-compliance before payroll runs.
CoverageFinder — Identifies coverage gaps and overstaffing in real time. Reduces last-minute scramble and prevents overtime before it happens.
RevSync — Connects HE labor planning directly to ProfitSword revenue data. True two-way integration between labor management and financial intelligence.
Schedule Export / ATO Import — Integrates with time & attendance systems. Check Monday.com board for which T&A systems have Schedule Export + ATO Import integration.
HE Premier Bundle — Upgrade path for existing HE customers: PerfectWage + RevSync + expanded analytics.
CleanSync (Alice-HE Bridge) — For Alice customers: housekeeping data flows directly to HE labor intelligence. Most underused integration in the portfolio.
Proof Points
Raymond Management: 1% overtime reduction across portfolio
Extended Stay America: $28,000 savings per hotel (pandemic period)
1 in 5 US hotels uses Hotel Effectiveness
5%+ total labor cost reduction proven. Up to 90% overtime reduction documented
Value Proposition
Say this
"Labor is your single largest controllable expense — typically 35–40% of revenue. Hotel Effectiveness is the only labor management platform built specifically for hotels, not borrowed from restaurants or retail. It connects your scheduling directly to your revenue forecast so your managers are planning against demand, not against last month's budget."
ROI
5%+ total labor cost reduction proven at scale — documented across thousands of hotels
Up to 90% overtime reduction — Raymond Management case study
$28,000 savings per hotel documented during Extended Stay America engagement
At a 200-room full-service property at 65% occupancy, 3% labor improvement = $180K+ annually
PerfectWage: automatic compliance across 37 states with different minimum wages — eliminates legal exposure from manual tracking
"1 in 5 US hotels uses Hotel Effectiveness. The question is what the other 4 are leaving on the table."
Q1 2026 Labor Context (use these numbers)
Labor costs increased 4.2% YoY in Q1 2026 — outpacing RevPAR growth in most segments
Housekeeping labor = most volatile cost center. Average hotel still manually scheduling against last week's actuals, not next week's demand
Minimum wage complexity: 37 states with different minimum wages, 15 with scheduled increases in 2026. Manual compliance = guaranteed exposure
"We use Unifocus" or "M3 Labor"
Response
"Do they connect your labor planning to your RevPAR forecast? That's the question. Most labor tools track what happened. HE tells your managers what to do tomorrow morning."
Alice — Hotel Operations Platform ⌄
What It Is
Alice is the all-in-one hotel operations platform. It connects guest-facing service delivery with internal team coordination — housekeeping, maintenance requests, guest messaging, and concierge services — in a single platform that replaces disconnected radios, text chains, and spreadsheets.
Core Script (30 seconds)
Say this
"Alice is how your hotel talks to itself. A guest makes a request — it routes to the right team member in real time, they complete it, the guest sees it happen, and the data feeds back to your labor management system. The whole loop — guest to staff to completion to learning — in one platform."
Key Features
Service Delivery (Core) — Task management, real-time routing, SLA tracking, multi-department coordination. Works on mobile — every team member on the floor.
Alice Housekeeping — Room assignment optimization, real-time room status, inspector workflow, turn time tracking. Won #1 Best Housekeeping Software (HotelTechAwards 2022).
Guest Messaging — Pre-arrival, in-stay, post-stay messaging via text, WhatsApp, app. Human-driven (not chatbots). Guests prefer texting to calling.
Concierge Services — OpenTable reservations, itinerary management, and guest request fulfillment — all inside Alice. #1 Best Concierge Software (HotelTechAwards 2022).
Alice ↔ Transcendent Integration — Corrective tickets in Alice become Transcendent work orders automatically. Zero manual handoff.
CleanSync (Alice ↔ HE) — Housekeeping data flows to HE labor intelligence. For properties with both products — this closes the last data gap.
vs. HotSOS (Amadeus) — Head to Head
HotSOS Weakness
PMS-dependent (Opera Cloud). Mixed PMS portfolios = HotSOS breaks. No labor intelligence connection. No AI-powered features.
Alice Advantage
PMS-agnostic (350+ integrations). Connects to HE + Transcendent. AI-powered housekeeping optimization. Guest messaging built in.
"HotSOS works if your whole portfolio is on Opera Cloud. Mixed PMS — and most management companies have it — you need PMS-agnostic ops. Plus HotSOS doesn't connect to your labor management system. Alice does."
"We already have Alice"
Response
"Great — then this is about CleanSync and the Transcendent integration. Are your housekeeping updates flowing to your labor management system? If not, you're leaving intelligence on the table."
Transcendent — Asset Management ⌄
What It Is
Transcendent is hotel-specific asset management — preventive maintenance, work orders, CapEx planning, and AI-powered asset setup — built for engineering teams and ownership groups. It replaces paper logs, generic CMMS tools, and disconnected spreadsheets with a platform that understands how hotels run.
Core Script (30 seconds)
Say this
"Transcendent is how your engineering team protects your asset value. AI-powered asset setup, preventive maintenance schedules, work order tracking, and CapEx planning — all connected to your housekeeping and guest services platforms. When your housekeeper marks a room clean, that feeds your asset records automatically."
Drill Down Dashboards — Above-property visibility for ownership groups. Asset health, PM compliance, CapEx position — all in one view.
GXP Integration (Marriott) — For managed Marriott properties. 2026 new builds clean. See Alice/TR tab for full GXP brief.
Marriott PIP Talking Points — USE THESE
MANAGED vs FRANCHISE — Know This First
GXP integration and the Marriott brand standard apply to managed properties only. For franchise: evaluate Transcendent on its own merits — no brand mandate, no GXP requirement, no corporate approval path. Davidson has both: confirm managed vs franchise for each property before pitching GXP.
Marriott PIPs (Property Improvement Plans) have strict asset documentation requirements. Transcendent is the only hotel-specific platform that tracks assets AND generates the compliance documentation Marriott requires.
Marriott Brand Standard checks: inspectors look at asset record accuracy, PM compliance, and documented work orders. "How confident is your engineering team that their asset records match physical reality when an inspector walks in?"
Davidson context: 43 Marriott-flagged properties, 33 upper-upscale or full-service — 77% UU/FS concentration. Highest in the Marriott pursuit database. DragonFly was mentioned as a competitive alternative — the investment concern was the barrier.
Reframe on investment: "The cost of a failed Marriott PIP inspection, or a brand standard violation that costs your franchise agreement, is not comparable to the cost of Transcendent. One is controllable. One is not."
Marriott Franchisee Opening
"You're running Marriott-flagged properties. Your brand compliance requirements for asset management are getting tighter every year. When a Marriott inspector walks in — how confident is your engineering team that their records match physical reality? AI Asset Setup means the answer is always yes."
Value Proposition
Say this
"Transcendent is the only hotel-specific asset management platform. It does not borrow logic from facilities management or healthcare — it was built for how engineering teams run hotels. When your housekeeper marks a room clean, that feeds your asset records. When a guest complaint creates a work order, that becomes a PM record. The whole lifecycle in one platform — and for Marriott-managed properties, it is the global brand standard."
ROI
AI Asset Setup: new property engineering setup from weeks to days — $50–100K in engineering labor savings on a single new build
Preventive maintenance compliance: documented 15–20% extension of asset useful life when PM is on schedule — deferred CapEx is real ROI
Marriott brand standard: for managed properties, GXP integration is not optional — the cost of a brand standard violation exceeds the cost of Transcendent
CapEx planning: ownership reporting at the asset level eliminates the annual spreadsheet rebuild that takes 2–3 weeks of engineering and finance time
"The cost of a failed Marriott inspection or brand standard violation is not comparable to the cost of Transcendent. One is controllable. One is not."
"Kipsu Exceed FCX" (new Kipsu maintenance product)
Response
"Kipsu Exceed is a guest messaging company adding a maintenance module. Transcendent is a hotel-specific asset management platform with AI, CapEx planning, GXP integration, and Drill Down Dashboards for ownership. Those are not the same product. Kipsu wins on messaging — Transcendent wins on engineering and asset management."
"We use Quore for maintenance"
Response
"Quore does checklists and work orders. Transcendent manages the full asset lifecycle — preventive maintenance, AI-powered setup, CapEx planning, and ownership reporting. Ask them: are you tracking tasks or managing assets?"
Actabl AI — What's Actually Live ⌄
Script for Any Persona
Opening
"We took a deliberate position on AI. We weren't going to ship a chatbot and call it AI. Our AI does real work in hotels: asset setup that takes seconds instead of weeks, and forecasting trained on 5,000 hotels that tells you where the gap is before your GMs feel it."
For the skeptic
"Let me skip the buzzwords. Your engineer takes a photo of a water heater nameplate. The AI reads it, creates the asset record, links it to the PM schedule. Zero manual entry. Most customers stop arguing about AI the moment they see it."
Investment argument
"Building AI for hotel operations on your own requires a data science team, years of training data, and ongoing maintenance. We've been collecting hotel performance data for 20 years across 5,000+ properties. That foundation is what makes our AI work. You can't buy that — you have to build it over decades."
Live Features
AI Asset Setup — Photo to asset record. Live H1 2026.
AI-Powered Forecasting (ProfitSword) — Trained on 5,000+ hotels via HotelData.com.
Digital Night Audit — Replaces manual nightly audit. Automated, paperless, flags inconsistencies. GMs start each morning with a clean financial picture.
Premium API — Raw data feed to data warehouses, Tableau, Power BI, owner portals. Enables DaaS.
Custom Reporting — Bespoke report templates for ownership, brand, and corporate reporting requirements.
Premier upgrade script
"You're already getting the intelligence layer from ProfitSword. Premier takes the last manual processes off your team's plate — the night audit, the data feeds, the custom owner reports. Your finance team gets 3-5 hours back every day."
HE Premier Bundle
PerfectWage — Real-time minimum wage compliance across all jurisdictions. Auto-flags non-compliance.
RevSync — Connects labor planning directly to revenue data from ProfitSword. True two-way integration.
Schedule Export + ATO Import — Integrates with time & attendance systems. Check Monday board for compatible T&A integrations.
🏆Track wins, learnings, and key moments by day. Share with leadership on the spot.
Log a Win / Learning
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Export for Debrief
After HITEC, tap Export to compile everything into a formatted summary. Paste it to Claude and say "Generate my HITEC debrief and follow-up emails."
📱 Actabl HITEC Field Guide
Built by Su Kim + Drew Potter for the whole team. Use alongside your personal app.